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Why is Silicone more popular 為什么硅硐膠更大眾化？ |
| 硅硐膠(Silicones)： |
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生產(chǎn)商中有大的跨國(guó)公司，如行業(yè)中的四大公司：DOW,GE,Wacker,RP
Big multinational companies are producers big 4: Dow, GE, Wacker, RP |
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* 消費(fèi)性產(chǎn)品 consumer product |
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| 過(guò)去十年內(nèi)的價(jià)格體系發(fā)展 price development over last 10 years |
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* 非常低的價(jià)位 very low prices
* 生產(chǎn)量大于需求量 over capacity in production |
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對(duì)于小生產(chǎn)商來(lái)說(shuō)，配方容易，生產(chǎn)簡(jiǎn)單
Easy to formulate / produce even for small |
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* 僅歐洲就有6000個(gè)品牌 6000 labels in Europe
* 質(zhì)量在大幅度滑坡 “down fall” of quality |
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| 市場(chǎng)宣傳 Promotion |
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* 硅硐膠能解決所有的難題 all problems can be solved with Silicone |
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| 聚氨酯膠： |
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全球僅兩家公司生產(chǎn)聚氨酯: Sika + Bostik Finley
Only 2 global companies produce Polyurethane: Sika + Bostik Finley |
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* 更傾向?qū)I(yè)化 approach to professional
* 傾向?qū)I(yè)場(chǎng)合應(yīng)用 specification approach |
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生產(chǎn)難度高并需更高的投資
Difficult to produce and higher investments necessary |
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